How to set up your campaign with MGID! Test of health offer, Thailand
03 September 2020
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Few words about MGID:
MGID is a global award-winning innovative pioneer within the native advertising landscape. It serves as a partner to help drive revenue growth for all participants of the ecosystem such as advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers and publishers on one integrated platform.
It's the place where all participants of the native advertising ecosystem meet, greet, and find solutions for their very specific needs.
MGID offers clients a 360° solution, from planning and strategy to delivery and reporting, and works across more than 60 different languages.
About 70% of its traffic is smartphone-generated, which makes the platform a great choice for mobile advertising.
The system works on the CPC pricing model (you are charged only if users click on your ads).
Monthly traffic volume:
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850+ mln unique visitors;
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185+ bln content recommendations.
Covered GEOs:
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North America - 18+ bln impressions;
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Latin America - 17+ bln impressions;
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Europe - 30+ bln impressions ;
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Eastern Europe and Middle East - 60+ bln impressions;
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India - 19+ bln impressions;
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Asia Pacific - 55+ bln impressions.
% mob/desktop traffic:
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mobile - 70%;
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desktop - 23%;
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tablet - 7%.
Payment options:
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Webmoney;
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PayPal;
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Bank Card (Visa, MasterCard, American Express);
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Capitalist.
Getting Started with MGID in a minute:
Signing up with MGID is easy. You just need to go to the dashboard and sign up as an advertiser:
If you sign up through this link and deposit anywhere from $1000 to $5,000 you will get a personal account manager and you can ask for an extra 25% bonus.
To fund your account, you get several payment options including CC, PayPal, WMZ and others. The minimum payment sum is $100 USD although it’s recommended to deposit $1000 to really start learning the ropes and also to get a dedicated account manager:
What do you need to know to lunch your campaigns with MGID:
Creating campaigns on MGID is also quite easy and straightforward. You just have to fill 1 form with your campaign name, campaign type (here you can also select push notification ads as those were added a year ago) and select a language.
After that, you select the targeting including Geo, Browser, OS, and browser language and your campaign is ready to go:
Currently, the best-performing verticals are healthcare, business opportunities, dating, gambling, desktop gaming, etc. The strongest GEOs are the United States, United Kingdom, Vietnam, India, Indonesia, Mexico, Italy.
If we talk about top GEOs in MGID and best-matching verticals for them, here is a shortlist for each:
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US - Investments and bitcoin trading, Consumer products, Health & Beauty, Dating;
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Thailand - Weightloss, Binary, ED;
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Germany - Online games, Gambling;
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Italy - Weight Loss, Dating;
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Romania - Weight loss, Health & Beauty offers;
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Viet Nam - Weight loss, Money Making, ED.
For more precise data, take a look at monthly Top-risers in July:
For any offer, we recommend 14 days with 10-15 ads to start. The price usually depends on the amount of GEOs, targeting preferences, but $1,500-$2,000 is typically enough to test to collect all the needed data for optimization and understand which approach works best for your offer.
Our final bid is a combination of Teaser CPC + Widget Coefficient. And a lot of clients wonder what is the best way to play with these two variables, and is there any bidding strategy. If you combine these two pieces in the right way - your eCPA will decrease.
The prices depend on the GEO’s and devices you are targeting. In order for you to acquire high-quality inventory, you should be highly competitive on the market. There is no sense in starting a campaign with small bids since you will end up buying only remnant traffic, and not allow yourself a chance to test quality placements truly. Setting optimal bids (or even a bit higher) at the beginning will enable you to get good volumes of traffic right away. Thus you will gain high CTR’s, and you’ll be able to slightly decrease the bids/set coefficients on the go based on the overall performance of specific placements. It’s the most efficient way to squeeze the most from the sources your ROI’s sky rocket from and paying an optimal price to have good profitability on lower-performing once. Selective bidding is a super flexible tool that, in good hands, will help maximize ROI’s from every cent invested.
Later you will be asked to upload your creatives and campaign link and the campaign will go to approval mode. So far, we have seen campaigns on MGID can take a few days to get approved. If you get an account manager it can speed up the process but to be honest campaign approval seems to be somewhat slow in most native ad networks (you can try Voluum’s DSP if you want to reduce that time with some networks).
If you want to have a look at what’s working and which geos are hot, you can check the traffic insights tab that will show you the best performing geos, the lowest competition geos and also if there are any recent hot opportunities.
In the chart above, you can see how some interesting tier 3 geos with a ton of volumes like Viet Nam, Romania, Thailand, and Malaysia are some of the best performing geos in the network.
To optimize your campaign — use a tracker and set up the tracking macros to analyze data.
Here’s how to set up our dynamic tokens with Voluum:
Case Study of Health offer for Thailand with MGID:
Vertical: Health/medical services
Advertiser's challenges:
To get stable traffic to the own offer page and to get phone numbers of the clients for the call center.
Campaign duration: 2 months
Targeting:
Such offers perform well on all devices, but the price of mobile and desktop traffic doesn't differ a lot. That's why all devices were targeted.
Target audience:
Women who want to rid their partners of snoring. Men who want to get rid of snoring.
Geo: Thailand
Creatives:
Every marketer knows that when people see something they know nothing about, they get curious about it. That's why we recommend using creatives depicting weird exotic plants and supplement it with the headline containing the pain of the offer’s audience.
The same thing works with strange and simple liquids. This approach bribes the ease of solving the problem.
Practice shows that the usage of creatives with anatomy images and pictures with the problem area receives a good CRT% rates.
Campaign strategy.
The sophisticated approach consisting of several steps:
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Use different types of ads to attract the attention of users.
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A storytelling landing page with comments to engage users to go to the offer page.
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Offer page with additional product advantages.
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Call-center for selling products.
Pre-lander for health Campaign with MGID
Results and conclusions
In order to achieve the desired success on such a GEO as Thailand, you need to understand the mental characteristics of these people, their pains, interests, and needs. Thailand is a region of latent potential, growing rapidly in terms of monthly impressions, clicks, and unique users. In search of your approach, you can turn to spy tools, but it is worth remembering that you need to stay creative and look for your strategies to win the attention of Thai people.
MGID has a special promo - a 25% bonus on the first deposit for your audience!
Do you want to do a test with MGID right now? Press a button and let us know about your results!
